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Last updated: October 4, 2024
This Privacy Policy describes how MyComfort24 (the 'Site', 'we', 'us', or 'our') collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from mycomfort24.be (the 'Site') or otherwise communicate with us about the Site (collectively, the 'Services'). For the purposes of this Privacy Policy, 'you' and 'your' refer to you as the user of the Services, whether you are a customer, website visitor, or any other individual whose information we have collected under this Privacy Policy.
Please read this Privacy Policy carefully.
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the updated Privacy Policy on the Site, revise the 'Last updated' date, and take any other steps required by applicable law.
To provide the Services, we collect personal information about you from various sources, as detailed below. The information we collect and use depends on your interactions with us.
In addition to the specific uses outlined below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
The type of personal data we obtain about you depends on your interactions with our Site and your use of our Services. When we use the term 'personal data', we mean data that identifies you, relates to you, describes you, or can be associated with you. The following sections describe the categories and specific types of personal data we collect.
Information you provide directly to us through our Services may include:
Some features of the Services may require you to provide us directly with certain information about yourself. You may choose not to provide this information, but in that case, you may not be able to use or access these features.
We may also automatically collect certain information about your interaction with the Services ('Usage Data'). For this purpose, we may use cookies, pixels, and similar technologies ("Cookies'). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information about your interaction with the Services.
Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:
Any information we obtain from third parties will be treated in accordance with this Privacy Policy. Please also refer to the section below, Third-party websites and links.
Like many other websites, we use cookies on our Site. Specific information about the cookies we use in connection with supporting our store with Shopify can be found at https://www.shopify.com/legal/cookies. We use Cookies to support and improve our Site and Services (including to remember your actions and preferences), to perform analytics, and to gain better insights into user interaction with the Services (in our legitimate interest to manage, improve, and optimize the Services). We may also allow third parties and service providers to use cookies on our Site to better tailor the services, products, and advertising on our Site and other websites.
Most browsers automatically accept Cookies by default, but you can set your browser settings to delete or reject cookies. Please note that deleting or blocking cookies may negatively affect your user experience and may cause some Services, including certain features and general functionality, to not work correctly or to no longer be available. Furthermore, blocking Cookies may not fully prevent the way we share information with third parties, such as our advertising partners.
In certain circumstances, we may disclose your personal data to third parties for contract performance, legitimate purposes, and other reasons covered by this Privacy Policy. Such circumstances may include:
We disclose the following categories of personal data and sensitive personal data about users for the purposes set out above in "How we collect and use your personal information" and "How we disclose personal data":
| Category | Categories of Recipients |
|---|---|
|
|
We do not use or disclose sensitive personal data without your consent or for the purpose of inferring characteristics about you.
With your consent, we share personal data as follows to carry out advertising and marketing activities.
Our Site may contain links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, it is important that you read their privacy and security policies and other terms. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of the information on these sites. Information you provide in public or semi-public areas, including information you share on third-party social networks, may also be visible to other users of the Services and/or users of these third-party platforms, without restriction as to its use by us or by a third party. The inclusion of such links on our Site does not in itself imply an endorsement of the content on such platforms or of their owners or operators, except as stated in the Services.
The Services are not intended for use by children, and we do not knowingly collect personal data about children. If you are the parent or guardian of a child who has provided us with personal data, you may contact us using the contact information below to request its deletion.
As of the effective date of this Privacy Policy, we do not have actual knowledge that we 'share' or 'sell' (as these terms are defined in applicable law) personal data of individuals under 16 years of age.
Please note that no security measure is perfect or impenetrable, and we cannot guarantee 'perfect security'. In addition, data you send to us may not be secure during transmission. We advise you not to use unsecured channels to communicate sensitive or confidential information to us.
How long we retain your personal data depends on various factors, such as whether we need the data to maintain your account, to provide the Services, to comply with legal obligations, to resolve disputes, or to comply with other applicable contracts and policies.
Depending on where you live, you may have some or all of the rights listed below regarding your personal data. However, these rights are not absolute and may only apply in certain circumstances, and in some cases, we may refuse your request, to the extent permitted by law.
You can exercise any of these rights where indicated on our Site or by contacting us using the contact information below.
We will not discriminate against you for exercising any of these rights. We may need to collect information about you to verify your identity, such as your email address or account details, before responding substantively to the request. In accordance with applicable law, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before we accept such a request from an authorized agent, we require the authorized agent to provide proof of this authorization to act on your behalf, and we may ask you to verify your identity directly with us. We will respond to your request in a timely manner, as required by applicable law.
If you have any complaints about how we process your personal data, you can contact us using the contact information below. If you are not satisfied with our response to your complaint, you have the right, depending on your location, to appeal our decision by contacting us using the contact information below, or to lodge your complaint with your local data protection authority. For the EEA, you can find a list of the responsible supervisory data protection authorities here .
Please note that we may transfer, store, and process your personal data outside the country in which you reside. Your personal data will also be processed by personnel and external service providers and partners in these countries.
If we transfer your personal data outside Europe, we rely on recognized transfer mechanisms such as the European Commission's standard contractual clauses, or equivalent contracts issued by the relevant competent authority of the United Kingdom, where relevant, unless the data is transferred to a country that has been deemed to provide an adequate level of protection.
If you have any questions about our privacy practices or this privacy policy, or if you wish to exercise any of the rights available to you, please call or email us at gdpr@mycomfort24.be or contact us at Jean Jacminstraat 176, Halle, 1500, BE.
Under applicable data protection laws and unless explicitly stated otherwise, we are the data controller for your personal data.
Below you will find Intimates BV's previous privacy policy.
At MyComfort24, we attach great importance to protecting your privacy. Therefore, we want to inform you as much as possible, respect, and give you control over what happens to personal data. We want to manage and use them safely and respectfully, like a good parent. This allows us to serve you better and provide the best possible experience. We start from the principle that everyone should have control over their personal data, and that everyone has the right not to share some of this with us. We commit ourselves never to pass on your data to third parties.
Below you will find information about what personal data we collect, why, and for how long. You will also learn how you can control this. Feel free to take the time to read our Cookie Policy and our General Terms and Conditions. This privacy policy applies to the websites www.mycomfort24.be, www.mycomfort24.nl and the internal operations of MyComfort24. It includes information about the personal data MyComfort24 collects and how MyComfort24 uses and processes this data.
MyComfort24 has taken sufficient technical and organizational measures to guarantee secure processing of your personal data. These measures correspond to the nature of the personal data and are proportionate to the severity of the potential risk. The risk of accidental or unauthorized destruction, loss, alteration, or access to and any other illegal processing of the data has been minimized. Unfortunately, not every risk can be completely avoided. If illegal access is obtained to MyComfort24's IT systems, we will immediately take all possible measures to minimize damage to and/or theft of the data, and we will always inform the data subjects in a timely manner.
persons who have requested a quote, applicants, our staff, our suppliers and our customers. This privacy policy also applies when you come into contact with MyComfort24's services in the context of prospecting, or when you visit our office.
The law of 8 December 1992 ('Privacy Act'), the law of 13 June 2005 ('Electronic Communications Act'), the requirements in the regulation for the European Parliament and the European Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data, and the associated implementing decrees regulate the protection of your personal data.
We commit to fulfilling our obligations and respecting your rights every time we process your data. If you want to delve deeper into this topic, please consult the website of the Commission for the Protection of Privacy.
'Data processing' means any processing of personal data. The term 'processing' includes, among other things, the collection, recording, organizing, storage, updating, modification, retrieval, consultation, use, dissemination or otherwise making available, aggregation, combination, archiving, erasure or destruction of personal data.
MyComfort24/Intimates BV, with registered office at Jean Jacminstraat 176, 1500 Halle, with company number BE1013.151.538 is responsible for the processing of personal data to which this privacy policy applies.
MyComfort24 is therefore the data controller and determines which personal data are collected, for what purpose they are collected and what means are used to collect them.
When MyComfort24 uses subcontractors to process data, this will always be done in accordance with the purposes covered by this privacy policy. In addition, MyComfort24 will always provide clear instructions on the processing and stipulate in a processing contract that the processing must be carried out in accordance with this privacy policy.
Personal data is data related to an identifiable person. You may have provided this data yourself, for example by placing an order or filling out a form on the website. In addition, we may also assign data to you that we have received through our collaboration, including data we have received from third parties (e.g., a phone number).
All data we collect can be combined with each other. MyComfort24 commits to processing only data that is necessary for the purposes covered by this privacy policy.
With regard to our activity, the following types of personal data may be processed:
In the context of an online order:
identification data such as first name, last name, email address, mobile/telephone number and address details;
data related to your order and payment details;
your interests and product preferences.
In the context of an application:
In the context of a B2B contact:
the identification and financial data of the company you work for;
your profession, function, and contact details.
MyComfort24 may collect personal data when, or in the context of:
We process personal data for various purposes, always processing only the data necessary to achieve the intended purpose.
For example, we use personal data:
We also provide your data to third parties if this is necessary to fulfill your order, for example, to our distribution center and our delivery services.
When MyComfort24 has a legitimate interest, we always strive for a balance between that interest and respecting the privacy of the data subject.
With consent, where required, we collect personal data for the following specific purposes:
When visiting the MyComfort24 website, data is collected for statistical purposes. It is used to optimize our website. This data includes: IP address, presumed location of visit, time and day of visit, and which pages were visited.
MyComfort24 commits to taking reasonable, physical, technological and organizational precautions to prevent unlawful access to your personal data and the loss, misuse or alteration of this data.
MyComfort24 will store all personal data it has collected in the Cloud (with data center(s) within and outside the EU, in compliance with applicable laws and regulations).
Despite MyComfort24's security policy, the controls it carries out and the actions it takes in this context, an infallible level of security cannot be guaranteed. No method of transmission or transfer via the internet and method of electronic storage is 100 percent secure. As a result, MyComfort24 cannot guarantee absolute security for this.
However, we do everything we can to protect your personal data and privacy, both within our network and at our office.
Our employees are trained to handle confidential data correctly. We use specialized companies that are responsible for the security of our ICT network and Cloud services.
In addition, we use various technical measures to protect your personal data, such as firewalls, antivirus software, encryption and access controls.
Should a data breach occur with adverse consequences for your personal data, you will be notified in the circumstances provided for by law.
The number of employees at our office who have access to your personal data is limited and carefully selected. These employees are granted access to your personal data insofar as they need that information to properly perform their duties.
Our websites sometimes contain links to third-party sites (social media, organizers of events we sponsor) whose terms of use do not fall under the scope of this privacy policy. Please read their policy on the protection of your personal data carefully.
Unless a longer retention period is required or justified by law or by compliance with another legal obligation, MyComfort24 will only store your personal data for the period necessary to achieve and fulfill the purposes, as described in this privacy policy.
The retention period may therefore vary per purpose. To comply with our legal obligations, for example, we are obliged to keep your billing data for a maximum of 7 years. This archived data is, of course, only accessible to a limited extent.
After the expiry of the applicable retention period(s), personal data will be anonymized or deleted.
Data of former customers may be used for a period of 1 year after the purchase of their last product to keep them informed of new products and promotions from MyComfort24, unless the customer explicitly indicates that they do not agree to this.
Persons who have subscribed to the newsletter and/or personalized offers will be deleted annually if they have not opened the newsletter within the preceding 24 months at the end of the year, have unsubscribed, or if the email address has bounced (hard).
Data of applicants who were not selected will be deleted 6 months after the selection period.
You can always appeal to the following privacy rights:
If you wish to exercise your privacy rights, as defined above, please send an email to gdpr@MyComfort24.be. Please indicate, in the email subject, which type of privacy right (e.g., right of access) you wish to exercise.
If the email address used when creating the data subject's account is no longer in use, the request must be made in writing to the address:
MyComfort24, Bilkensveld 1A, 1500 Halle, Belgium
The request must always include the following information:
If you have an account, you can manage your data yourself at any time in the account overview. You do this by going to my account.
and logging into your own account.
MyComfort24 will respond to your request within one month of receiving it.
If you no longer wish to receive newsletters or information about our services, you can unsubscribe at any time by clicking on the 'unsubscribe' button, as provided at the bottom of every newsletter and/or personalized offer from MyComfort24.
Any transfer of personal data outside the European Economic Area (EEA) to a recipient whose domicile or registered office is in a country not covered by an adequacy decision issued by the European Commission will be governed by the provisions of a data transfer agreement that will contain the standard contractual clauses, as stipulated in the 'European Commission Decision of 5 February 2010 (Decision 2010/87/EC)', or another mechanism under privacy legislation or other regulations regarding the processing of personal data.
MyComfort24 is entitled to update this privacy policy by placing a new version on the website. It is advisable to regularly consult the website and the page on which the privacy policy is displayed so that you are aware of any changes.
If you have any complaints about the way MyComfort24 collects, uses and/or processes your personal data, you can always submit a complaint by email to gdpr@mycomfort24.be. We will take your complaint seriously. However, if you wish to file a further complaint, you can do so with the Privacy Commission.
If you have any questions about the privacy policy or about how MyComfort24 collects, uses or processes your personal data, please contact us:
If you have previously created a MyComfort24 account, you can easily log in by clicking on 'account' next to the shopping cart at the top of any page and then entering your email address.
Enter your email address again and you will receive a 6-digit code in your mailbox. This will give you direct access to all your MyComfort24 data.
In your account, you can easily adjust your personal settings, such as your address.
You can also easily retrieve your orders here.
By creating a MyComfort24 account you can…
Only advantages.
Forgot your password? No problem, it's easily fixed!
At the top of every page, you'll find the Account icon.
This icon is located next to the shopping cart.
Under the Account section, you'll find a link 'Forgot password?'
Enter your email address here, and you will immediately receive an email in your inbox with a link to reset your customer account password.
Tip: Check your spam folder if you don't receive this email immediately. For first-time use, it might end up in your promotions folder.
Do not hesitate to contact our customer service with further questions regarding your account.
Email to: emma@mycomfort24.be. We will answer your question within 48 hours.
If one or more items are not to your liking, you can return or exchange them within 14 days of receipt.
The benefit of exchanging?
You can exchange your items for a credit voucher that is worth 10% more than your refund amount. This is an extra advantage for your next purchase. You will receive this credit voucher in your mailbox once your return item has been received at our warehouse.
Read more about returns here
View our general terms and conditions
Returns and exchanges are handled in the same way.
Via the platform https://mycomfort24.returnista.com/ you can immediately opt for an exchange for a different size. Please note: an exchange is only possible if you purchase the exact same item but in a different size.
TIP:
You can also exchange your items for a credit code that is worth 10% more than your return amount. This is an extra benefit for your next purchase. You will receive this credit code in your mailbox as soon as your returned item has been received in our warehouse.
If one or more items are not to your liking, you can request your return within 14 days of receipt.*
To return (part of) an order, follow these steps. This way, you can be sure that everything goes smoothly and to your satisfaction.
No printer? You can have the barcode of the return label scanned from your smartphone at a shipping point, and they will print the label for you.
TIP: You can also return your items for a credit code worth 10% more than your refund amount. This is an extra benefit for your next purchase. You will receive this credit code in your mailbox once your returned item has been received in our warehouse.
Read more about exchanges here
*We recommend returning items unworn, unwashed, and unused, preferably in their original packaging and with all tags still attached.
You can also inform us of your wish to return via our contact form
View our general terms and conditions
For all orders with a delivery address in Belgium and the Netherlands, delivery is free if the order value is €60 or more. For orders with a value less than €60, we charge a shipping fee of €5.95 for Bpost or €3.95 for Mondial Relay.
Please note: Our digital gift vouchers are not included in the minimum order value of €60 for free shipping.
For all orders with a delivery address in all other EU countries, delivery is free if the order value is €100 or more. For orders with a value less than €100, we charge the following shipping costs:
Since we ship from our warehouse in Belgium and you can only order items that we have in stock, we ship very quickly.
Orders placed and paid for between Monday and Friday before 2 PM (excluding public holidays) will be shipped within 2 working days.
After shipment, you will receive a tracking code to track your package. Actual delivery will be handled by the chosen carrier.
With the tracking code that you can find in the shipping confirmation email or via your account, you can check on the carrier's website where your package is and at what stage of shipping it is. This way, you know when to expect your order at the chosen delivery address.
Enter your tracking code and postal code below to track your package in real-time.
For deliveries in Belgium, you can choose from the following shipping methods during the ordering process:
With all these shipping methods, you can track your package online via the link with the tracking code mentioned in the shipping confirmation email we send you.
Deliveries to EU countries other than Belgium or the Netherlands are handled by Bpost's and PostNL's international partners. In that case, you can have it delivered at home, at work, or at another address of your choice. You can track the shipment with the tracking number you receive in the shipping confirmation email. The handling follows the procedures of the local partner.
Unfortunately, delivery of your package to a physical store is not possible. We are a pure webshop and do not have any physical stores.
We work with Bpost for the shipment of our parcels. You can choose between home delivery or a collection point.
At MyComfort24 you can pay with:
All payments are processed via Shopify's secure payment platform. Shopify complies with strict international security standards for online payments.
Thanks to the SSL certificate, your data at MyComfort24 is well secured. This keeps your data confidential and unreadable by third parties. You recognize this secure connection during checkout by https:// and the padlock symbol in your browser's address bar.
Your order will be processed as soon as we receive confirmation of the secure payment. This usually only takes a few seconds.
You can buy a gift voucher of various values in our webshop. We currently have these values available:
If you buy a gift voucher, it will be sent by email.
To make the most of your gift voucher, we have listed some important points for you:
Questions? Do not hesitate to contact our customer service!
When building our webshop, we aimed to make it easy and intuitive for you to search, select, and pay for an item. To place your order, you go through the following steps:
Step 1: You search for an item via the menu at the top, the filter to the left of the product catalog, or via our internal search function at the top of every page.
Step 2: You click on an item of your choice on the catalog page, select your size on the product detail page, select the quantity you wish to order, and click the 'Add to cart' button. Your selection is immediately added to the shopping cart. You will also see this appear at the top right of the page.
Step 3: As soon as you have added all the items you wish to order, go to your shopping cart via the 'Shopping cart' button at the top right of each page. Here you can review your order and enter any promotional code you received via our newsletter.
Step 4: Now click the 'Proceed to checkout' button, fill in your details, choose a delivery and payment method and click 'Place order'.
Step 5: Via Shopify's payment page, you can now securely complete your payment.
So very smooth and easy…
For items we have in stock, we ship very quickly.
However, we also offer our customers the option to place a pre-order.
Thanks to our pre-order option for sizes that are currently sold out, you can still order your favorite items. This way, you can reserve your favorite size without missing out on anything.
Pre-order: how does it work?
Once your pre-order has left our warehouse, you will immediately receive a shipping confirmation and can track your order via a tracking link.
As soon as we receive your order, we will send you a confirmation email with all the details of your order such as the products ordered, the price, the quantities, the delivery address, etc. You can, of course, also consult all these details later via your account.
Sometimes this confirmation email may end up in your spam folder. If you do not receive our confirmation email shortly after your order, please check your spam folder. If this is the case, you should add info@mycomfort24.be to your address book or safe senders list.
If you wish to cancel your order shortly after placing it, you can do so. In your account, you can see if your order still has the status 'pending' or 'in process'. If this is the case, your order has not yet been shipped. In that case, please send an email directly to emma@mycomfort24.be with a request to cancel your order. We will arrange the refund.
If you don't have an account, you should also send an email to emma@mycomfort24.be. If your order has not yet been shipped, we will arrange the cancellation and refund.
If your order has already been shipped, you can still revoke your order within 14 days of receipt. How? See the question 'Can I revoke my order'?
With us, you can regularly enjoy exclusive discounts and offers on top brands, product groups, or even our entire range. This includes temporary discounts and extra gifts with your order, which you won't find anywhere else!
Do you want to be the first to benefit from these irresistible promotions? Then sign up for our newsletter quickly and always stay informed about the latest promotions and special offers. Moreover, receive exclusive gifts and discount codes that are only available to our subscribers.
Sign up now and never miss an offer again. Do it!
Article 1 – Organization
This contest is organized by IntiMates BV, with registered office at Jean Jacminstraat 176, 1500 Halle, Belgium, registered in the Crossroads Bank for Enterprises under VAT number BE1013.151.538 (hereinafter "the Organizer").
Article 2 – Conditions of Participation
Participation in the contest is open to any natural person aged 18 or over, residing in Belgium.
Employees of the Organizer and their immediate family members are excluded from participation.
Participation is completely free of charge and without obligation to purchase.
Article 3 – Contest Procedure
The contest runs from April 15, 2026, until April 30, 2026, at 11:59 PM.
You can participate via Instagram or Facebook by:
Multiple entries are allowed per person, provided that each entry includes a different tagged person.
Article 4 – Selection of Winners
A total of 10 winners will be designated.
Winners will be randomly selected via a digital draw using software (such as "Turning Wheel") from all valid entries.
Article 5 – Prize
Each winner will receive a voucher worth €29.95, to be used on www.mycomfort24.be.
With this voucher, the winner can choose between:
Shipping costs will be fully covered by the Organizer.
The voucher will be delivered via email or private message and is valid for 3 months after dispatch.
The voucher is non-transferable, not redeemable for cash, and cannot be exchanged.
Article 6 – Winner Announcement
Winners will be contacted personally via private message or email on May 1, 2026, and will receive their voucher via the same channel.
Article 7 – Liability
The Organizer cannot be held liable for:
In case of fraud, abuse, or manipulation, the Organizer reserves the right to exclude participants.
Article 8 – Personal Data (GDPR)
Participants' personal data will be used exclusively within the framework of this contest and to contact the winners.
If the participant explicitly gives consent, the data may also be used for marketing purposes.
The data will be processed in accordance with applicable privacy legislation. More information is available in the privacy policy on www.mycomfort24.be.
Article 9 – Platform Disclaimer
This contest is in no way sponsored, endorsed, or administered by Instagram or Facebook (Meta). By participating, the participant declares that they fully indemnify Instagram and Facebook from any liability.
Article 10 – Changes
The Organizer reserves the right to modify, postpone, or discontinue the contest or its rules if circumstances require it.
Article 11 – Applicable Law
These rules are governed by Belgian law. Any disputes shall fall under the jurisdiction of the courts of the district of the Organizer's registered office.
Welcome to MyComfort24! We are a Belgian webshop that has been around for many years. With us, you will find online brands of underwear, nightwear, and socks. In short, we are the right online address for all your daily basics. Are you curious about the journey we have taken from the beginning until now? Then read our story below...
MyComfort24 is the renewed webshop of MyUnderwear24. This has been the largest Belgian webshop for branded underwear & bodywear for over 15 years.
Let us take you back in time…
We wish you a pleasant shopping experience!
The MyComfort24 team
MyComfort24 - BV IntiMates
Jean Jacminstraat 176
1500 Halle
Belgium
BE 1013.151.538
